I'm a product designer from South Africa making useful things for the internet and exploring the world.

A little about me

I'm a lifelong learner and passionate reader. I'm currently exploring the world and expanding my horizons.

You can check out my work on Behance.
To get in touch, drop me a line.

What I've been working on

I'm currently working on Saint Paz - a luxury minimal clothing brand. Saint Paz offers a range of warderobe essentials that simply focus on quality rather then intricate designs.

In late 2019, I created sitaography, this marks the beginning of my creative journey - I instantly fell in love with photography and the rest further developed on its own.

Recently, I started re-focusing on my freelance agency Sita Studios. I'm currently expanding the service to not just only Web Design but also Product design as a whole.

Design should be simple

I don’t have an extensive background in design. This may sound alarming, but I consider a generalist approach an important asset.

Product design isn't as complicated or as difficult as everyone pretends it is. I believe good design should be simple and clear with a pragmatic focus on business growth.